watched

A beautiful and bold iPhone app to track, rate and share all the movies you watch.

About this project

watched is an iPhone app to track, rate and share movies. It's a side-project I started with Martin Juhasz after realizing that we both kept a note for all the movies we watched, which was getting more and more messy. Having worked together on small iOS projects, we decided to scratch our own itch and built a simple app to fulfill our needs.

I was solely responsible for the app icon and interface design, as well as designing and developing the marketing website and newsletter, copywriting, and support. We're currently working on version 2 of the app.

iPhone App Design

With iOS7 still in the far away future, I aimed for a bold and heavily customized look, iterating on top of Apple's standard UI-controls to create a sense of familiarity for the user.

screenshot of watched for iphone
screenshot of watched for iphone
screenshot of watched for iphone
screenshot of watched for iphone
screenshot of watched for iphone
screenshot of watched for iphone
screenshot of watched for iphone
screenshot of watched for iphone

App Icon Design

I went through many iterations - ranging from faux-3D boxes and curtains to simple marks - finally landing on a strong and memorable glyph. The finished icon aligned nicely with apple's stock icons and felt right at home on the device. I created a custom beta icon, too.

different versions watched app icons

Website Design

I wanted to show as much detail as possible and the level of polish and customization that went into the interface. So I decided against conventional screenshots and clunky devices and instead created custom interface snippets showcasing the relevant features.

screenshot watched website

Keeping Beta Testers involved

I designed the newsletter to visually match the look and feel of the app and made it fluid from the start with some tweaks for the mobile version.

watched newsletter
watched newsletter mobile

Ready for production

I prepared multiple spreadsheets to easily update and export all required assets for retina and non-retina screens.

watched export spreadsheet

Let's work together!

You've got a great idea or an awesome app you need help with? I’d love to work with you and make it happen! If you like to talk about your next project or want to know more about the way I work, please email me.

Get in Touch